BOCHK Wealth-As-One Branding
Bank of China
ATL branding campaign enhancing BOCHK's presence with 'Wealth As One'

BOCHK launched an ATL campaign at Hong Kong and Kowloon Stations to highlight the 'Wealth As One' initiative featuring Family Max, Cross-Border Go, and Private Wealth solutions. Moses Chan, as the 'Wealth Ambassador', demonstrated how customers can manage their wealth effectively. We developed the creative platform, key visuals, and station layouts to deliver a cohesive wealth message at Hong Kong MTR Station.

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