Blue HK Product UI
Blue Hong Kong
Insurance product page design for Blue’s WeCare plans and savings solutions
We led the UX/UI design of three key product experiences for Blue Hong Kong, making complex insurance offerings easier to understand and buy. The scope covered:
- WeCare 109% Refundable Critical Illness Protector product page
- WeCare 3-in-1 Protector product page
- Micro Saving plan in-app flow and product page
Link to project
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