BOC Life’s first 「大＋－O夏日祭」Live Young Summer Fest transformed Discovery Bay into an interactive playground to promote the Live Young Rewards App. We handled creative concept, visual identity and end-to-end event management, bringing to life four zones - Chill Young, Eat Young, Move Young and Play Young - plus an in-app treasure hunt that linked digital engagement with on-ground activities. The weekend festival drew over 6,000 participants.