BOC Life launched an out-of-home bus wrapper campaign for iTarget 3 Years Savings Insurance Plan, promoting its mobile-first application experience and reinforcing its position as Hong Kong’s No.1 online life insurance sales provider for six consecutive years.

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We developed the campaign key visual and bus advertising layout, translating the product’s digital convenience, savings proposition, and guaranteed return message into a clear, high-visibility outdoor format. Designed for everyday city movement, the creative helped bring BOC Life’s online insurance offering from mobile screens to Hong Kong’s streets.