We spearheaded the rebranding of Chubb Insurance Hong Kong's Champion Hubb to align with evolving career priorities and the demand for work-life balance post-COVID. Embracing Chubb's motto, 'Every Way of Life. Chubb Insured.', we developed a new employer brand and visual identity. This encompassed a recruitment ecosystem, website, brand videos, and professional materials, all highlighting Chubb's value and fostering a unique agency culture in Hong Kong's insurance sector.