Total Assure Plan
AXA Hong Kong
Emotional storytelling for AXA’s proactive critical illness campaign
For AXA Hong Kong’s Total Assure Plus Critical Illness Plan, we created a campaign focused on proactive protection, peace of mind and family well-being, with emphasis on the BabyPro features. We developed the creative theme, art direction, product video and calculator mini-site, simplifying complex coverage while keeping a warm, reassuring tone that reflected AXA’s commitment to protecting families at every stage.
Link to project
↠
No items found.
No items found.
No items found.
No items found.
AXA Total Assure master video in Cantonese
