BOC Life Wealth-As-One Branding
BOC Life
BOC Life's ATL Hong Kong station campaign 'Wealth As One' initiative

BOC Life executed a prominent station domination at Hong Kong Station under the “Wealth As One” initiative with BOCHK. This campaign emphasized BOC Life’s solutions for protection and wealth-building, underscoring its commitment to aiding families in planning and securing their future at various life stages.

We managed the creative development, key visuals, production, and comprehensive station layout design, ensuring BOC Life’s offerings were clearly and impactfully presented alongside the BOCHK wealth narrative.

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