Chubb Every Care expanded its critical illness proposition with three specialised plans covering cancer, heart conditions and diabetes. The campaign introduced the Chubb Care Critical Illness Series under the umbrella tagline “每種未來 值得守護” and its English expression, “Every Tomorrow, Protected with Care.”
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We developed four key visuals. One visual represented customers in good health and their future milestones, while the other three introduced the expanded product offerings under Every Care, namely for Cancer Care, Diabetes Care and Cardio Care. Together, the visuals presented one unified protection story across different health circumstances, including cancer recovery, stable diabetes and cardiovascular recovery.