Chubb Life Hong Kong introduced the enhanced Chubb MyLegacy V Insurance Plan, a wealth succession solution designed to support long-term wealth accumulation, flexible liquidity, and multi-generational legacy planning.

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CMAD developed the campaign key visual and adapted it across high-impact media touchpoints, including bus wrappers, outdoor media in Causeway Bay, and a Forbes magazine front cover. The campaign translated the product’s upgraded proposition, including its shorter guaranteed breakeven period, into a confident visual system that brought Chubb Life’s legacy planning message into both citywide and premium editorial environments.