We created the brand identity for The GalaMuse, FTLife’s multifunctional hub at K11 Atelier Victoria Dockside, fusing traditional insurance values with future-forward digital innovation. Positioned as a prestigious connector for FTLife and New World Group stakeholders, the brand balances refinement with dynamism through a sophisticated visual system, launch content and social video. We also designed the website to mirror the space’s elegance and functionality, unifying physical and digital touch points to express The GalaMuse’s vision of unlocking new possibilities while reinforcing FTLife’s commitment to excellence.