Life Artisan Agency Branding & Recruitment
FTLife Insurance
Crafting Careers With Purpose

FTLife positioned its agents as Life Artisans, bringing a more bespoke approach to lifelong planning. The agency developed the campaign narrative, key visuals and thematic video around “Crafting your life,” turning a brand promise into a distinctive recruitment story.

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Link to project
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FTLife Life Artisan Brand Video - For Agents
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