旅・心活 RetireCation is BOC Life’s premium lifestyle retirement programme designed for Hong Kong’s affluent customers. Responding to Asia’s rapidly growing retirement lifestyle market, it reimagines planning through luxury travel and curated experiences, structured around the four seasons of life.

We created a complete brand ecosystem - from visual identity to marketing collateral and immersive activations. Using a modern, minimalist aesthetic that resonates with sophisticated, culturally attuned audiences.