We created a strategic campaign for BOC Life’s new ILAS product by identifying three key segments—busy professionals, budget-conscious consumers and pre-retirement planners. Through relatable, segment-specific videos, we addressed each group’s financial concerns and highlighted ILAS as a flexible investment solution. Our end-to-end creative work, from concept to art direction, delivered a clear, resonant campaign that strengthened BOC Life’s position in the investment-linked insurance market.