Young DAP Product Campaign
BOC Life
QDAP campaign prompting young professionals to plan retirement earlier

BOC Life’s Young QDAP campaign targeted millennials and Gen Z who often delay retirement planning due to busy careers. Through relatable video storytelling, we highlighted the value of starting early and positioned QDAP as a tax-deductible solution that fits seamlessly into modern lifestyles - bridging today’s hustle with future financial security.

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BOC Life Young QDAP Thematic Video
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