Langham Beauty Fest S/S 2024 transformed beauty retail into an immersive cultural experience, blending Y2K nostalgia, Soft Girl glamour and Grunge Ballet into three themed spaces. We led the campaign concept, street-level activation in Mongkok with LHB ambassadors, and full event, PR and messaging rollout. The festival positioned Langham Beauty as a curator of personalised beauty experiences, boosting footfall, social buzz and brand affinity around individual expression.